If you hear about people achieving high payments per click with AdSense, remember that's only part of the story. You also need lots of page views and a high click-through rate.
Here are some ideas on how to achieve those three things:
1. If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy.
2. To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.
3. Use white space, so that the AdSense panel catches the eye.
4. Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages.
5. Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the AdSense ads.
6. If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.
7. If you change those keywords, Google will change the ads that appear on your page.
8. Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.
9. Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!
10. You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.
11. Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads.
12. One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.
13. Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them.
